This is a look into the process of creating the winning poster design

for Maroon 5 for a contest hosted by 

 

During the weekend of June 12 2015, I entered a contest, hosted by Creative Allies for the band Maroon 5, to design a poster, "inspired by a summer love lost," to, "commemorate the summer of 2015 and Maroon 5's new single" "This Summer's Gonna Hurt Like a Mother F****r."

 

Below you will see my design process, work in progress shots, and the final poster.

PROJECT BRIEF

 

When designing for musicians, the obvious first step is to listen to their music for inspiration. So naturally, I listened to Maroon 5's "This Summer's Gonna Hurt Like a Mother F****r" quite a few times....around 85 times. Yes, for the entire two day design process this song was playing pretty much none stop. That's roughly 53 hours of... one... song. Overkill? Maybe, but suffice it to say, I know the song backwards and forwards and  while designing this poster I was definitely in the right mindset. 

 

 

GETTING READY

DESIGN CONCEPT

 

Taking the lyrics and Maroon 5's overall sound to heart, I decided early on that I wanted the poster to have a groovy and highly illustrated aesthetic that would fit nicely among some of their other artwork. With bright colors, bold lines, and completely intricately woven text, the image of three beautiful women is meant to be alluring yet intimidating, enticing and foreboding, like an ex who you can't help but stalk on social media (and have your night subsequently ruined by their posts). 

 

 

 

ASSEMBLING THE PIECES

 

I drew each individual girl with the intention of having them all to fit and flow well together as one composition piece. I was able to accomplish this through their positioning and the interweaving of their hair strands, which, luckily enough, created a vague heart shape with their outline. 

 

Once I had them positioned and composed to my liking, I went about the tedious business of adding the foreground text. Each letter is an individual character, warped and molded to fit in within the entire composition itself. This proved to be a challenge as I wanted the text to have a groovy feel while still being legible. 

 

Finally, I added the lyrics to the entire song to the background with a lowered opacity so as not to distract from the main focus. 

 

 

 

I used the following materials to complete this piece:

  • Paper and Pencil (nothing special) for the design sketch
  • HP Photosmart Printer/Scanner 
  • Wacom Bamboo Tablet
  • HP Envy Phoenix Desktop PC (gasp a PC?!) 
  • Adobe Illustrator
  • Adobe Photoshop
  • 22 hours
  • Celebratory drink (optional)

 

 

MATERIALS AND SOFTWARE

FINAL PRODUCT

 

Finally, after a lot of hard work, my design was chosen from among a large field of talented artists, to be Maroon 5's official poster for their hit song. I am immensely grateful for the opportunity given to me by the people at Creative Allies and by Maroon 5, and I want to thank everyone who supported me in this endeavor!  

 

In addition to my design and illustration experience, I also have an in depth knowledge of the music industry. With a Masters Degree in music business from NYU, I am always looking for new opportunities to collaborate with artists to create exceptional art and designs. 

 

For more information about this design or to commission artwork, please feel free to

CONTACT ME.